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Meet Lorri

An accomplished and experienced business executive with a proven track record for increasing sales and market share through the development of dynamic growth strategies to ensure profitable and sustainable revenue generation. 

Lorri's role as a business consultant is to be an inspiration to others through her actions, integrity, words and example, so that everyone can get the most out of their experiences, both professionally and personally.  She strives to be authentic and trusted, and offer consistent assistance and guidance to make the journey towards business growth both rewarding and empowering.  

Lorri is passionate about strategizing, collaborating, leading and assisting in the execution of a vision for excellence and success that everyone within the organization can be proud of and enjoy participating in.  

25+ Years of Experience a Variety of Executive Roles

Trusted Advisor to Exceptional Companies, Including Manufacturers, Retailers, Service Providers and the eCommerce Channel

Veteran of the Home Furnishings Industry, with an Impeccable Reputation and Vast Relationships

Motivational and Keynote Speaker with Extensive and Relevant Topics for Today’s Opportunities

Named one of Furniture Today’s Top 20 Leaders to Watch in the Home Furnishings Industry.

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“Great leadership starts with a visionary mindset, a courageous heart, contagious enthusiasm for all that is possible, and a passion to actively participate in the success of others.  And, the insistence on having a culture that creates exceptional leaders to execute successfully in the future.”

—Lorri Kelley

Board Participation & Affiliations


Board of Directors, City of Hope: Home Furnishings Division

One of only 53 National Cancer Institute Comprehensive Cancer Centers in the US.  Supporting their mission to transform the future of cancer care towards a cure.


Board of Directors, WithIt: Past President (2020-2021); Chairman of the Board (2022); Member Since 2001

The premier industry to encourage and develop leadership, mentoring, education and networking opportunities for professional women in the home and furnishings industry.

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Board of Directors, Independent Director

This B2B Marketplace is an online trade platform, backed by an extensive logistics network, providing integrated trade, delivery and comprehensive drop shipping services for global suppliers and resellers.  Nasdaq: GCT


Performance Group Facilitator

The industry’s leading buying group, Furniture First was founded to provide advantages to independent home furnishings retailers through their services to 235 members and 175 vendor partnerships.

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Consultant, Emcee, Keynote Speaker, Trainer Conversion-omics

Lorri is part of the Conversion-omics team of expert speakers.  As a premier source for industry-leading motivational keynote speakers, Lorri is proud to join the group of exceptional professionals, with her specialty in the areas of business consulting, Keynote speaking, business coach, sales trainer and event emcee.

Learn More About What Lorri Does

Success in business can happen with the right strategy and execution.  Find out more about how Lorri can help you achieve your dreams for your company.

Get in Touch with Lorri

Start your journey towards business excellence and connect with Lorri now! 

Insights & Inspiration

Overview of type of content that’s on the blog.

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